Since learning to scuba dive and pursuing a love of marine conservation, I’ve been lucky enough to meet like-minded people, who stun me with their commitment to making a change.
One girl who’s turned it into her life’s project is Sam Hewitt; she’s created a new diving and oceans magazine for kids, that inspires the next generation to love the ocean enough to want to protect it too.
Sea Urchins is bold, bright and bursting with information on the curious creatures of the sea. And cleverly, Sam has enlisted a few celebrities to give the mag extra endorsement.
Making conservation cool is a key theme, which is helped by splashing stories about Stacey Solomon learning to dive across its pages. The singer and presenter was also there at the launch, held at the London Aquarium. This is what we need – celebs using their status to point a big flashing arrow towards saving our seas.
I’m so excited for the future of this magazine – adults are harder to persuade to change their habits. Tell someone who’s been having cod and chips on a Friday for 30 years that they need to choose alternative fish is a tough task. I know – I’ve done it and they just blink at you like you’ve asked them to wear pants on their head to work.
I reckon most humans don’t like change, but kids aren’t set in their ways and there’s a huge opportunity in that gift. Plus, it’s genuinely interesting. Sea Urchins slyly teaches kids marine biology and it shows how much beautiful sea life there is across the world and at home.
Just as the Olympics are currently ‘inspiring a generation’, so too does this brave little magazine.
The first issue is available in some stores, but you can download it too.
Sam tells me that the App has been downloaded in over 30 different countries by over 3000 people in just 2 weeks.
Here’s where you can get your copy: